Behavioural finance expert James Montier argues that successful investing depends more on mastering one’s psychology than on predicting market movements. He emphasizes the need to control emotions, avoid common cognitive biases, focus on factual information, maintain discipline, and adopt a long-term perspective. According to Montier, these practices help investors improve their decision-making process and potentially enhance returns. His insights highlight the growing recognition of behavioural factors in investment strategies, underscoring that understanding and managing investor psychology can be as crucial as financial analysis. Behavioural finance expert James Montier argues that investment success depends more on controlling emotions than predicting markets.