In a recent statement, ITC Chairman Sanjiv Puri outlined the challenges businesses face in a 'TURN' world, defined by Turbulence, Uncertainty, Rapid Change, and the need for resilience. He emphasized that competitiveness in such an environment depends on robust manufacturing capabilities, resilient supply chains, continuous innovation, and sustainable practices. Puri's insights reflect the evolving landscape of Indian and global markets, urging firms to adapt strategically to maintain growth and stability amid dynamic conditions. Firms must prepare for a ‘TURN’ world—Turbulence, Uncertainty, Rapid Change—with competitiveness driven by manufacturing strength, resilient supply chains, innovation and sustainability. The update was published on 28 Jun 2026, 12:31 pm.