IKEA has established a new company in India focused on product development. The local entity will leverage the region's unique capabilities and competencies, closely connected to the Indian supplier base, to support and enhance IKEA's product innovation efforts. This move reflects IKEA's strategy to deepen its engagement with the Indian market by utilizing local strengths and resources. The new company is expected to play a key role in developing products that align with regional demands and supplier expertise, reinforcing IKEA's commitment to growth and innovation in India. Local company will support product development through the region’s unique capabilities and competencies, connected to the supplier base in India.