According to a recent CLSA report, Myntra has achieved a new milestone by increasing its weekly active users by 8.4 million, bringing the total to an all-time high of 60 million. This growth highlights Myntra's expanding presence in the Indian e-commerce market. Conversely, Blinkit experienced a decline in its weekly active users, losing 2.6 million and dropping to about 52 million users. This decrease occurred despite Blinkit's recent viral marketing campaigns aimed at boosting user engagement. These contrasting trends reflect shifting dynamics within India's online retail sector. Blinkit lost 2.6 million weekly active users, dropping to about 52 million, despite a recent viral marketing surge.