ITC Limited has announced plans to significantly expand its luxury chocolate brand, Fabelle, by doubling both its manufacturing capacity and retail footprint. Since its launch in 2016, Fabelle has established itself as a premium brand offering handcrafted chocolates that emphasize storytelling and innovation. This expansion aims to strengthen ITC's position in the premium confectionery market in India, catering to growing consumer demand for luxury chocolates. The move aligns with ITC's broader strategy to enhance its presence in the food and FMCG sectors by investing in high-quality, differentiated products. Launched in 2016, Fabelle is known for its handcrafted luxury chocolates rooted in storytelling and innovation.