Simca Advertising's initial public offering (IPO) has seen a notable rise in its grey market premium (GMP), reaching ₹31 on the third day of the offer, up from ₹14 two days earlier. This increase signals growing investor interest in the company's shares ahead of the official listing. Based on the current GMP, the IPO's listing price is projected to be around ₹214, which implies a potential listing gain of approximately 17%. The upward trend in GMP reflects positive market sentiment as the subscription process continues, indicating confidence among investors in Simca Advertising's market prospects. Simca Advertising IPO GMP today is ₹31 as against ₹30 on Monday and ₹14 a day before that, signalling growing investor interest in the counter.