Marico, a prominent Indian consumer goods company, has entered the shampoo segment with the launch of Parachute Advansed Protein Shampoo. The hair-cleansing market in India is valued at approximately Rs 10,000 crore and is primarily dominated by major FMCG players such as Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G). By introducing this new product, Marico aims to expand its footprint in the personal care sector and cater to the increasing consumer demand for hair care products. The launch reflects Marico's strategic move to diversify its portfolio beyond its established coconut oil and edible oil businesses. Marico has entered the shampoo segment with Parachute Advansed Protein Shampoo, aiming to tap the fast-growing Rs 10,000 crore hair-cleansing market dominated by major FMCG players such as HUL and P&G.